5/17/2023 0 Comments One man band images![]() It deserves to have the best social media, the best content, the best on-page optimization, the best visual appeal and the best analytics.Īnd if you can’t afford the best, settle for really, really good. It deserves not just semi-talented people but many talented people. While someone can be good at both, they rarely can be great at both.Īnd your website deserves greatness. And the best SEOs are rarely the best social media marketers. The best web designers are rarely the best web coders. Very few people are both creative and technical. One of the other reasons you need more than a one-person web marketing team is because web marketing requires often-opposing skills. Web Marketing is a Mix of Technical and Creative As talented as she is, you don’t want to be that girl. Something is always on “pause.”Īdd in your web marketing and you have a lot of instruments in play. It’s pretty hard to keep up on social media engagement if you’re running around the web marketing stage grabbing the architecture instrument, before putting that down to go pick up your content strategy instrument. And it’s even less likely that they can play more than a few, let alone more than one at a time. While there are very talented musicians who can play multiple instruments, very rarely are they winning awards for their skill on every one. Think about one person trying to play all the instruments in a five member band. And if he’s not, you’re going to be missing some key expertise needed to see your business succeed. Any consultant you hire to handle your entire web marketing campaign will undoubtedly be hiring his own consultants to fill in where his experience leaves off. The days of the solo web marketer are pretty much gone. That means that you can’t just focus on one area, but also that you can’t just rely on one person. You can get traction focusing on only one area of web marketing, but you’ll never sell out the arena. But have you ever noticed that those shows are much smaller and “more intimate?” That’s because, as much as we like them, we want the full band and light show! As such, truly good web marketing isn’t an instrument, it’s an orchestra. People love singer-songwriters sitting down for an acoustic set. But, like the illustration above, each piece of web marketing can make a good show, but rarely a great one. We often read about many different aspects of online marketing and the value each one can bring. It has value, but it’s certainly not the full experience. If SEO’s focus is on website architecture and keywords, that’s the equivalent of a voice and a guitar. Good web marketing is more than just SEO. What started out as a solo-talent show that was less than you had hoped for has turned into a musical adventure that has blown away all your expectations. ![]() Each new addition bringing in new levels of enjoyment to your senses. And, again, one by one, an entire orchestra assembles behind the band, and the members begin to add their instruments to the song. The lighting begins to change, a single white spotlight turns into a vivid light show dancing across the stage with the band.Īs the show continues, more backup singers and dancers join the stage. Next, a giant screen appears behind the band with graphics, video images and words all set to create a stunning visual display to go along with the songs. It’s not long until you are hearing the full band belting out their tunes as you have come to know and love them. First joining in singing the choruses and then picking up their own instruments. The other band members come on the stage, one at a time. Not really what you were expecting or paid for. The music is great, but still, it’s just a guitar and a voice. Ah, now we’re getting closer to what you came for. Now, imagine the lead singer picks up a guitar and begins to play the music that goes with the songs. ![]() It’s just the lead singer, singing the songs you love. But there is no band, and, in fact, no music. If that’s all the concert was, you might enjoy it, but tonight, you came to see a band. ![]() The lead singer sings each song perfectly. The curtain comes up, and there is the lead singer, sitting on a stool, and he begins to belt out the most beautiful words and melodies. Imagine for a second you’re at a concert of your favorite musical band.
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